Number of View: 2486

As the demand for change filters through the cracks of economic recovery, the recruitment industry feels a bit like a rabbit caught in headlights

 

So just where will it all end?  Spotlight on #trulondon II – the Recruitment Unconference

 

#trulondon II is the second Recruiting Unconference London event.  This event brings together industry professionals from the staffing profession for a two-day feast of truths, speculation and conjecture.  From traditional head-hunting to job boards to new-fangled social media integration – where will the recruitment industry be in 2,5 or 10 years time?

An Unconference is an event that has no fixed structure and only two rules: no PowerPoint and no presentations. The day is split in to sessions during which a series of “tracks” run on a theme with a track leader hosting the discussion, debate and learning. The discussion takes a life of its own with attendees bringing their own views, questions and opinions.  Debate inevitably ensues.  This takes many directions and concludes with real learning and opinion forming.

An Unconference is driven by the attendees and is not restricted by any fixed agenda.

To review everything about this Unconference use #trulondon via Twitter.

The Tracks (up to an hour in duration)

Social media circus

Track leaders: Matt Alder, Paul Harrison, Jim Stroud

The most popular attended track at #trulondon 1, this time with the addition of international social media superstar Jim Stroud from Atlanta as well as the great brains of Matt Alder and Paul Harrison. This will be a very lively and informative track that will be repeated throughout the 2 days. Come early, expect a crowd for all the tricks in the circus.

Employer branding v Employee branding

Track Leaders: Nick Price, Sarah White, Michelle Fischer, Jon Ingham

Following on from the popular Recruiter Cast debate “Is the Employer Brand dead?”, this track looks at the issue of employer branding. How to stand out as an employer and how recruiters can use employer branding. Has employer branding is turning in to employee branding as a result of the social media explosion and the growth of the personal brand. Branding experts Nick Price, Michelle Fischer and Sarah White from the US will be debating all the issues in this key area.

The future for recruiters

Track Leaders: Mervyn Dinnen, Bill Boorman, Matt Burney

Recruiters face unprecedented challenge from corporate recruiting, social recruiting and direct application. Changing expectations from clients and candidates pose new challenges. The role of both the third party and corporate recruiter will need to change, or will it? What do you see as the big issues facing recruiters and what will the role look like in the future?

Job board 2020

Track Leaders: Keith Robinson, Alan Whitford, Simon Lewis.

To read the many blogs on the future of job boards you could be lead to believe that there isn’t one! Recent results globally both in terms of revenue and traffic suggest something to the contrary. Will the future be in specialist or generalist? How will social impact on the traditional model? Will the job boards need to become active in networking and create communities where the job board is just a part or will the current model stay the same? If it’s not broke, why fix it? Simon Lewis from Only Marketing Jobs will represent the job boards, supported by the unrivalled views of Keith & Alan.

Endangered species

Track Leaders: Peter Gold, John Ingham, Steve Boese

From HR to recruiters, we seem to hear of the imminent passing of all the trades we recognise are facing extinction from a changing world. Who is next to start pushing up the daisies? This track promises to be lively and global looking at who is on the endangered species list, why and what they need to do in the future to ensure a brighter future.

Battle of the bloggers

Track Leaders: Laurie Ruettimann,  Andy Headworth, Peter Gold, Trish Mcfarlane

There’s many benefits to running a well read blog but the skill and discipline needed to build a community around it and to generate real benefit for business or an enhancement of employer as well as personal brand. Laurie’s blog “Punk Rock HR” achieves all these objectives and more globally. Andy Headworth’s renowned blog Sirona Says is building a similar reputation this side of the pond. Learn the whys and the how’s in this highly interactive blog. Since #trulondon there has been a noticeable uptake in blogging in the sector, attend the track and join the crowd.

Technology shopping list

Track Leaders: Steve Boese, Sarah White, Shane McClusker

Whatever the future holds, technology will play a major part in it. Today’s technology is already old and a day doesn’t go by when we don’t wish for something new. Join these technology experts in agreeing what you think the technology will need to do in the future, how applications will develop, the impact of cloud and what you want to see in the future.

Sourceology – The dark arts

Track Leaders: Jim Stroud, Geoff Webb, Katherine Robinson

The art of sourcing is hidden in mystery and legend. Is sourcing an art or a science? Can you really find anyone you want? Does Just in Time sourcing beat Talent Pool recruiting? How can you social source and target in all the right places? How do you build an effective list of names for targeting and who makes the first contact? All this and more from 3 great sourcers from the US, Canada & the UK.

UK Sourcery – A new way of working

Track Leaders: Katherine Robinson, Jim Stroud, Geoff Webb

To follow immediately after the Sourceology track and lead by Katharine Robinson. Sourcing is largely unpractised in the UK.  Katharine Robinson leads this track calling on her experience in the UK market as our leading exponent. Can sourcing be integrated in to the UK model? How can you find people who are largely offline? Does sourcing sit well with British culture? How would you conduct a search here? Expert input from Jim & Geoff, but for this track Katharine is very much the boss. Bring your assignments & set the sourcers a challenge.

Recruiter Big Brother

Track Leaders: Nick Price, Lisa Scales , Rob Wescott, Mike Taylor

Video is a great medium to communicate message and it doesn’t need expensive production. Anyone with a webcam or flip can vlog. Video CV’s/Resumes don’t have a future (or do they?). How to get the most out of video as a medium and why you should be thinking about it. The simple way to make movies. Take part in the track vlog and upload before the end of the session.

The talent wars

Track Leaders: Trish Mcfarlane, Michelle Fischer, Peter Gold, Jon Ingham

We will fight them on the job boards, we will fight them in Facebook. We will never surrender! The battle to attract the best talent for current and future hires. is there such a thing as a passive candidate? How to track and engage with potential future hires. How can you pipeline and maintain contact in preparation of your next placement or hire?

The talent puddle

Track Leaders: Alan Whitford, Shane McClusker

Following on from the talent wars track, Alan Whitford of RCEuro explores his famed & well documented talent puddle principle. Can you maintain relationships with the whole of your network or all the candidates in your database? How can you identify the in demand skills and maintain relationships with the top 10%? Is this the right approach for you or should you be building a more traditional talent pool approach or adopting sourcing?

Global live lab – A social media experiment

Track Leader: Paul Harrison

The live lab sees Paul Harrison connecting the online world with the combined brains of #trulondon? Open twitter stream & other channels to take questions and discussion points projected on to a large screen for tracks to tweet back their answers and thoughts. Don’t be surprised to see a dip in to the wave (has anyone worked that out yet? One for a secret track?) and a look at Facebook. Who knows what problems will be solved and views shared?     

Culture Clash

Track Leaders: Jon Ingham, Laurie Ruettimann, Geoff Webb, Alan Whitford

The world is shrinking and networks are going global. #trulondon is a testament to the narrowing of borders combining the leading brains in our sector from the UK, the US. & Canada. What are the shared views of the community and where do cultures clash between the continents? What do you need to keep and what do you need to be open to when networking or trading cross borders.

Gen Why & How

Track Leaders: Lucian Tarnowski,Sarah White

A continuation of the Gen Why debate from #trulondon 1. What does Gen Y really mean and how is it defined? How do you attract the best of the generation to your brand, and once you have them, how do you keep them?

Phoenix Recruiting

Track Leaders: Bill Boorman, Andy Headworth, Alan Whitford

As the world economies look a little more optimistic and employment opportunity looks more optimistic, what’s going to happen in 2010. How has the market changed? How have job seekers changed? What can we expect from the market moving forward? What practices will return once normal business is resumed and how will this shape the way we all work? What impact social media? Will we see increased use in the talent sector or will we see continued apathy & limited take up?

Leadership questions

Track Leaders:  Peter Gold, Steve Boese, Lucian Tarnowski

What leadership is needed now & in the future? What are the big challenges faced by today’s leaders & how will this change over the next 2 decades. Will a Gen Y leader actually be any different to Gen X, or the same thing just in jeans and a stripy shirt? What challenges will the future bring and what will leaders need to be to shape the future rather than follow it?

HR evolution

Track Leaders: Trish Mcfarlane,Laurie Ruettimann, Steve Boese

In November 09 Trish Mcfarlane organised the Unconference HRevolution in Kentucky, an event that even made it on to Fox News. The event attracted many of the thought leaders from the US & gained rave reviews. Laurie Ruettimann & Steve Boese were in attendance. This track will look at the key points to come out of the event & continue the conversation here in the UK. Will the take be different or are the issues faced & solutions found global ones?

Who cares what the candidates think?

Track Leaders: Keith Robinson, Mervin Dinnen,Michelle Fischer, Simon Lewis

How important is the candidate experience now & in the future? How do the candidates view the experience they have when applying for jobs via third party recruiters, corporate recruiters, HR or job boards? What is the candidate experience once they get past the application stage? What’s the best way to manage the process & handle both the good and the bad news delivery?

New tools, old rules?

Track Leaders: Bill Boorman, Matt Alder, Paul Harrison, Jim Stroud,

With all these new communication tools has anything really changed? What else can we do with social media other than social recruiting? How about social learning? Are “old” recruiting methods a thing of the past or is there a need to return to old recruitment values? Is off line networking a thing of the past or should we be looking to grow the opportunities in the future? Is the phone the number one recruiting tool or has other technology replaced it?

HR Gen Z

Track Leaders: Laurie Ruettimann, Trish Mcfarlane, Jon Ingham

Never mind Gen Y,their here now. What will HR look like to Gen Z? Will HR exist in it’s current format? How could the HR role evolve and what will make it the career destination of choice to the bright young things? What do we want from HR now & in the future from a corporate & employee viewpoint? Are these the same things or something different? How can HR please all? How can HR prepare for the future while functioning effectively now?

Social human convergence

Track Leaders: Bill Boorman, Nick Price, Matt Burney, Andy Headworth

Take a look around at the networks that are evolving and the communities you hang out in. The barriers are down between Recruiters, HR, Vendors, Job Boards & others in the talent arena. We all want the same things for different reasons, but the same outcomes all same. How can we harness the combined knowledge & experience within the community that has evolved from independent networks in our respective disciplines? Social media has brought us together, where will we end up?

Future strategy

All track leaders

At the close of each day all tracks will spend 45 minutes consolidating the learning & thinking of all the attendees in open discussion in order to focus the mind on the next step.

Event extras

As well as the tracks Keith Robinson will again be running live recordings for Recruiter Cast & Career Cast. The titles of the debates will be announced on the day & you will have the opportunity to take part & star on internet TV.

We will also be broadcasting live internet radio shows including Ready For Lift Off, Recruiter Lounge, HR Happy Hour & RCEuro Leaders. Take the chance to jump in the conversation & be a part of the shows. Broadcasting times & hosts will be announced at the start of each day or keep an eye on the twitter stream.

All this and the many secret tracks which will spring up to cover all things you want. Keep your eye out and be comfortable to stay in any track just as long as you want to.

 

Do you want to know where the recruitment industry is taking us? Have you got your own ideas you’d like to share?  The Recruitment Unconference is a unique experience for thought-leading, networking and making new amazing contacts.

Edited by Simon Lewis | Editor | Only Marketing Jobs

Related posts:

1. Social media in recruitment: the Unconference – 18th February 2010
2. Where do jobseekers turn now the market has picked up?
3. The staffing profession gets smart for the 2010 revolution
4. Waffle round the water-cooler: business conversation evolves…
5. How to use social media to attract talent for free
6. Marketing jobseekers use ‘old boy’s networks’ to secure employment
7. Only half of jobseekers will use social media to find a job by 2011
8. Recruiters, forget the phone and go social
9. 10 ways the world of recruitment is changing
10. 2010 Social Media Marketing Industry Report