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Social media only works with community involvement, but most people are takers – not takers.

 

Perhaps it is the British way of things?

 

There’s a discussion going on in the Recruitment Futurology LinkedIn Group at the moment about member participation.  The problem is, none of the members are participating.

This is my response to one member’s hesitance in sharing information (he felt it benefited his competitors):

 

“It’s a shame when a platform built ostensibly around transparency should be stifled because its antipathy. Not sure if this is somewhat ironic?

In any event, I can understand the reticence is providing too much information – especially information beneficial to competitors but there is a balance between the two. And anyway, these discussions need not be specifically pertinent to individual organisations.

Social media (and LinkedIn  – despite its alter-ego) ought to be about engagement and, crucially, user-generated-content. Without this the purpose of group (community) membership is decidedly questionable.

So I would challenge members/group managers to maximise the potential of this community because with so many new hubs starting every day it won’t be long before Recruitment Futurology has, well, no future. Which would be a shame because there are some great ‘thought-leaders’ in here.”

 

What’s your take on user-generated-content? Is this the social media ethos? What do you get from your community groups?

 

Simon Lewis | Editor | Only Marketing Jobs

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