The 10 most influential UK marketing groups on LinkedIn
Your definitive guide to the top UK marketing, media & communications LinkedIn groups
Updated 13th June 2011
You’re into marketing and you’re on LinkedIn. These are the groups you should be joining.
More than an enormous ‘talent pool’ (as it now masquerades as being), the World’s largest business social networking platform is the key channel for both business and personal branding and development.
Whether you want to connect with peers, share thoughts, embattle with adversaries or put yourself on the map, you need to be where your audience hang out.
Here are the movers and shakers since our last list was published in January 2011:
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UK Marketing LoungeGroup bio: The largest UK Marketing, Advertising & PR group on LinkedIn – bringing people together both online and offline – to share ideas, monitor trends, look for jobs & post industry-related discussions. This group is reserved exclusively for UK-based marketing professionals. |
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B2B MarketingGroup bio: Business-to-business marketing is a rapidly evolving world, and as a result practitioners are under pressure to stay up to speed with the latest developments and understand new opportunities as they emerge. This group is designed to provide B2B marketers with the opportunity to interact with one another, share ideas and help the community develop and grow |
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The Institute of Direct Marketing (IDM) GroupGroup bio: An informal discussion group for members and friends of the IDM, with a professional interest in direct, data and digital marketing practice.
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Major PlayersGroup bio: Jobs in Marketing, Creative, PR, Digital, Design and Advertising. The place to find exclusive industry insight and information on upcoming events and seminars. Connect, discuss and share ideas with your creative industry peers – or just drop in to catch up on the latest news. |
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Chartered Institute of Marketing, UKGroup bio: Ex and current CIM Chartered Institute of Marketing alumni community group. Let’s build up our own knowledge network and help each other worldwide. |
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Technology for Marketing & AdvertisingGroup bio: The UK’s largest showcase of digital, data and CRM solutions & strategic insight. |
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Marketing Professionals Network – powered by StopgapGroup bio: This group is a place for UK marketing professionals to network, share ideas, engage in discussion, learn from industry experts and access top-notch career advice. |
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Digital PersonnelGroup bio: A group for anyone associated with the Digital Media market. To be used as a platform for an innovative ideas exchange, to network internationally with pioneers working within the digital space and to be kept up-to-date with new career opportunities in the UK and on the international stage |
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Digital/Online Marketing ProfessionalsGroup bio: A group for UK marketing people who want to share ideas and experiences relating to: SEO, PPC, Affiliate Marketing, Social media, Customer Experience, Web Design, Content Management, and much more. |
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B2B Marketing UKGroup bio: Group dedicated to B2B (business to business) marketing. Share ideas, monitor trends, post interesting discussions, view latest news, look for jobs and much more |
Listed in order of group member size.
* List excludes super-groups initiated outside the UK.
* Details correct as of as of 13th June 2011.
Simon Lewis | Editor | Only Marketing Jobs
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- How to make the most of your LinkedIn networking
- How social media is teaching us to live like ants and why LinkedIn is the Queen…
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And, in 11th spot, coming up fast on the rails, for those who also want to find out how “marketing” might translate, one day, into helping “sales” people to actually engage with their suspects, prospects and customers, I bring you…
ModernSelling.com
Group Bio: The place where real people involved in selling and sales management can meet each other, and the sales team support service and product suppliers, and start off that part of the buying/selling process that actually gets the orders signed and the products or services delivered. (Does still try to take account of what the marketers are doing though, of course!) Articles, ideas, thought leadership, best practice and people fed from main site.
Best for: Sorting out what sales people are supposed to be doing as part of “the marketing mix”.
Members: 1,437 (not that many sales people have been “allowed” online yet, but they’re coming!)
Group Owner: ModernSelling.com – Neil Warren (Publisher – and noisy self-publicist!); Nick de Cent (Editor – and somewhat more professional, objective and refined!)
Try Digital Media Group – UK and Ireland just shy of 1500 members.
http://www.linkedin.com/groups?mostPopular=&gid=1783406
We only launched in September last year so not bad going for 5 Months.
John, 1,500 in 5 months is very good going. Good work.
What a great list! I am a web designer and have been looking for a few worthwhile groups to join to bounce off some marketing and design ideas for my own business and ongoing client projects.