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Read the low-down from those who should know

 

What does the future hold for social media? Are marketers embracing it? Or are they still to be convinced? What do they see as the big problems – and the big benefits they hope to gain?

 

It’s often difficult to answer these questions because the only information on the web is provided by those who are already using social media – hardly a representative survey. But at the recent IDM B2B Conference, 150 senior marketers were brought together for a day and were asked to consider the changing world of marketing.

Question: What is the single biggest benefit of social media to your brand – and what is the single biggest obstacle to achieving it?

This report provides the answers and offers a barometer of how social media is perceived within the world of B2B Marketing, and affords a valuable insight into the minds of other marketers.

 

 

Download Opportunities & Threats

 

 

Thanks to John Bottom | Head of Content | Base One

Edited by Simon Lewis | Only Marketing jobs

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