Only Marketing Jobs » Marketers – are you pimping your cause yet?

Marketers – are you pimping your cause yet?

Submitted by Simon Lewis on January 16, 2012 – 1:06 pmNo Comment

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Pro-bono initiator acknowledged for services to marketing

Paul Skinner, a global marketer specializing in sustainable innovation, has been recognized as one of the “leading social entrepreneurs in the UK” by Nexters (the Big Society programme backed by the Cabinet Office).

This recognition came five months after the launch of his Only Marketing Jobs supported venture, Pimp My Cause, an online collaborative platform bringing together professional marketers with causes (charities, social ventures, citizen groups, etc), to whom they can donate not cash but rather their talent and expertise.

Marketers don’t always get a great press. Blamed for everything from murky spin to climate change, marketers may be among the most underrated groups in society, especially since marketers actually play a fundamental role in shaping our shared future. And an initiative created by Paul is making it easier than ever for marketers to apply their talent to making that future a good one.

Talking to organizations like UnLtd and Volunteering England, it became clear to Paul that while there are great programmes in the UK and around the world to deliver pro-bono legal services, there was an urgent need for one to deliver pro-bono marketing support on a similar scale that would also be accessible to individual marketers.

The Pimp my Cause platform does just that: it makes it quicker and easier for marketers across all specialties to find the right opportunities for them.

Structurally, the core of the site works rather like online dating, in that you can search and browse listings of profiles to find your own best matches – in terms of the marketing skills you need for your cause or the type of cause you want to support as a marketer. The platform also facilitates knowledge-sharing, with completed case studies, interviews with top marketers from around the world, a collaborative forum contributing fresh ideas to member causes and a twitter help desk.

Paul launched the project having seen a particularly heightened relevance to pro-bono marketing in recent years.

As you reflect on the year ahead and consider the impact you want to make on the world – why not consider contributing your talent and ideas to the cause of your choice on Pimp My Cause?

Connect with Paul Skinner via LinkedIn