Leading marketing institutes offer free digital training
The Oxford College of Marketing and the Chartered Institute of Marketing have teamed up for a unique digital experience.
To get in the mood for what promises to be a major sporting summer, UK marketers are invited to participate in the Big Marketing Game, a brilliant online marketing strategy competition.
And the first 50 places are completely FREE! To claim your free place simply email “I’m in!” to thebiggame@market2win.com
(If you are one of the lucky 50, all we ask in return is that you share this post via Twitter, Facebook or LinkedIn or any other great sharing tool.)
What’s it about?
The Big Marketing Game allows business professionals to develop the strategic skills necessary to succeed in today’s digitally-evolving climate. The game has been developed by two of the world’s leading experts in strategic sales & marketing and, crucially, has CIM’s approval to count towards eight hours of Continued Professional Development private study. So you can mix business with pleasure!
Everyone who plays the game will get vital experience in learning and practicing the skills necessary for strategic leadership. The Market2win Game is used with senior leaders in corporations as well as some of the top business schools in the UK.
What they say!
Simon Lewis, editor of marketing jobs advertiser, Only Marketing Jobs, comments: “This is a great way to network with top business professionals, with many players being senior marketing executives with over 10 years of experience in business. The initiative is a unique experience for the UK marketing community to make new contacts, learn new skills and enhance personal reputations.”
“The game is an excellent tool for testing and developing your marketing abilities at strategic level. Having only recently gained the CIM Postgrad Diploma, it helped me use my new skills in a highly competitive market and provided confidence in achieving a winning position.” - Kevin, Special Markets Manager, UK
The game concept:
Working in teams you challenge others to play the online marketing strategy game. A captain is chosen to lead the team – a bit like a pub quiz! There is no minimum time requirement and the more time you put in, the better your chances of winning! You log-in at times to suit your diary.
What skills will you learn?
- Market segmentation: how to segment a market effectively
- Market targeting: how to choose the best market segments to compete in
- Market positioning: how to develop winning value propositions
- Strategic options: what different strategies look like
- Strategic agility: how to respond better to competitor moves and market shocks
Great prizes to be won:
- 1st prize: FREE year of CAM studying membership from CAM Digital Qualifications. See the CAM Foundation and become a Market2win Game Master
- 2nd prize: £50.00 of book vouchers from the CIM and an opportunity to become a Market2win Game Master
- 3rd prize: £100 off a CIM course run by Oxford College of Marketing and an opportunity to become a Market2win Game Master
- 4th prize: 1 month’s free access to www.oxlearn.com – 21 hours worth of professional marketing training videos
- 5th prize: VIP tickets to a geographically-appropriate networking event for marketers, sponsored by Only Marketing Jobs – http://www.onlymarketingjobs.com
All players in the winning team receive a personal certificate acting as proof of their success, providing unique business profile accreditation – essential for career professionals interested in marketing jobs.
When is it?
The game will run from the 4th – 21st May 2010.
How to participate for free
Register before 28th April and the first 50 people can play for free. All we ask in return is that you share this post via Twitter, Facebook or LinkedIn. Register your interest by email to Market2win at: thebiggame@market2win.com
For more information contact:
Oxford College of Marketing rosie@oxfordcollegeofmarketing.ac.uk
Market2Win e.bradford@market2win.com
Oxford Learning Lab giorgio@oxlearn.com
Original press release edited by Simon Lewis | Only Marketing Jobs
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