Social networking is more than a passing fad.  It is the foundation on which every marketer should build their individual brand.  Whether you are searching for marketing jobs or looking to develop your professional network, getting social needs to be part of your progressive strategy.

The Only Marketing Jobs Group (OMJ) is the largest UK marketing, advertising and PR group on LinkedIn. It is reserved solely for UK based marketing professionals and advertising clients of www.onlymarketingjobs.com.

The OMJ group is a nucleus of pre-qualified individuals who benefit from:

• Lively discussions and topical debates
• Informative articles written by industry experts
• Promotions of and invitations to exclusive industry events
• All the latest UK marketing jobs: search, apply, promote
• A network of marketing peers perfectly placed for you to build your contact base

The OMJ LinkedIn Group is the place to be for any marketer so let’s explore how you can use this group to your advantage. We’ll start by working our way along the group tabs:

Discussions

The discussions area is very well populated and provides the community with a unique opportunity to engage with a like-minded audience. Make sure you join in. This is the best way to get noticed and raise your profile and help develop ‘brand you’.  Whether you are a jobseeker, recruiter or industry networker there are enormous benefits to participating in the discussions:

Jobseekers

Contribute to posts that capture your interest and start your own discussions, too!  This is an ideal place to ask people for job advice, discuss trends and exchange opinions about anything and everything to do with marketing.  This will give you good exposure within our community and you are more likely to catch an employer’s eye.  Often if an employer likes what you are talking about, they’ll look over your profile to see if you could benefit their organisation.  So dazzle them with your wisdom!

Recruiters/Employers

You can promote yourself and your business through the group discussions by offering your expert opinion and becoming more recognised within the community. This is a great place to share your thoughts, ask questions and receive credible feedback.  Show why people should be engaging with your brand.

News

Here you can post links to any articles or information you would like to share with the community and check out what other people are reading.

Jobseekers

If you’re looking for a marketing role then no doubt you’re keeping up to date on the latest industry news. If you find something interesting then why not post it to the news page.  This is a great way of promoting yourself, as is commenting on other peoples’ posts.

Recruiters/Employers

Get involved!  You are more than welcome to post news relating to your company and let people know what’s going on as well as any articles you are interested in.  Press releases work really well in the news area.  What is more, if you run a topical blog contact the group managers and they will feed your blog into the news area, thus promoting your work and providing useful information to your audience.

Jobs

Post or find marketing roles within the group.  For a wider selection head to Only Marketing Jobs, where leading brands and recruiters advertise over 2,000 marketing vacancies in the UK.

Jobseekers

The beauty of having a job board within our group is that it gives you a much better introduction to those doing the hiring.  Hiring managers hang out here, which means you can contact them add them to your network.  Being members of the same group, there’s no need to ask for an introduction through a connection; simply follow these steps:

1. Click on the name of the person who has posted the job ad

2. On their profile, click ‘Add [Name] to your network’

3. When asked how you know them, select ‘group’. Simples!

You will more than likely get recruiters checking you out, so make sure your profile is up to date with some good recommendations to show you off.

Recruiters/Employers

Please feel free to post your vacancies.  It’s as simple as entering a job title and any additional details. Is the refresh button on your browser wearing out waiting for a response?  Then set up email notifications and you’ll know the moment someone replies to your ad.

But for guaranteed results and exposure to an audience of over 80,000 marketing professionals head to Only Marketing Jobs.  You can posting a 28 day vacancy for as little as £95. You can view all package options on our employers page.

Subgroups

Subgroups enable the creation of more focused group divisions than the main group itself.  Have a peep and join the ones that are relevant to you. Don’t be confused by the fact that they are called sub-groups as they essentially function as separate entities. 

The OMJ sub-groups are:  Digital/Online Marketing, Advertising & Agency Marketing, Social Media, Brand Licensing, Product Marketing, Creative & Design, B2B Marketing, PR & Communications, Channel Marketing, CRM, Charity Marketing, Business Development, and Ask the Recruiter.

So, what should you do within subgroups?  Exactly the same as within the main group!  Rinse and repeat
 

Building your network

In our group, you can use the advanced search feature to find relevant contacts then either message them or add them to your network. You could also search within subgroups to get a more specific set of results. Since you share a group, you will be able to add them even without knowing their email addresses.  The OMJ Group is also a great way to find out about events, where you could meet some of the members face-to-face and build long-lasting tangible relationships.

Get social with us

A big warm welcome to our group!  Now why not join us on the following social networking sites to receive up to date information on jobs, what we’re up to and everything marketing and recruitment related!

Whatever you’re up to within our group make sure you contribute, network and most importantly, enjoy!

Finally, you’ve discovered this group but don’t just keep it to yourself, why not share it with others?  Forward this link: http://bit.ly/share_group

Kammi Hackett

Related posts:

1. The 10 most influential UK marketing groups on LinkedIn
2. The most popular UK marketing groups on LinkedIn, 2010 (revised)
3. How to network on LinkedIn
4. Only Marketing Jobs hires social media manager
5. How to make the most of your LinkedIn networking
6. How social media is teaching us to live like ants and why LinkedIn is the Queen…
7. Every marketing graduate has a Facebook profile
8. Community Vs Social Network – what’s the difference?
9. UK marketing jobs advertiser takes social media global
10. Top 10 reasons why you should join the UK Marketing Network