The mainstream phenomenon of Social Media looks set to radically change the way businesses communicate. With corporations, global brands, governments, and newspapers embracing blogs and Twitter feeds as key elements in their communication strategies, Social Media is definitely no longer a fad.

The Digital Media MBA Summit is a collaborative annual summit organised by MBA programs from Judge Business School (Cambridge), Manchester Business School and Said Business School (Oxford).

The Digital Media MBA Summit 2010 will bring together industry experts from around the world to share their knowledge on this area and also explore interesting case studies. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.

Discount through Only Marketing Jobs

When purchasing your ticket enter the code ‘onlymarketingjobs’ to recieve an automatic 5% discount. (This discount is limited to the first 20 who sign up using the code).  

Only Marketing Jobs is pleased to promote this event, which incorporates:

Social media developments in the past year

• Platforms,facts and figures of social media networks, including consumer purchases and advertising revenues
• The death of RSS and the importance of real-time feed
• The growth of mobile social networking, social TV and enterprise social media
• What are the changing facets elements of social media engagement?

The changing role of Social Networking as an influencer of world-wide media

• Defining social media in the next 5-10 years
• The impact of social tools on global media and future social engagement

Utilising Social Media: Harnessing the power of online communities for loyalty and advocacy

• Customer engagement – how this can improve your business
• Latest tools in monitoring and measurement
• Brand-building versus lead generation – how do you calculate positive ROI from social media?

Building community-based engagement in your brand

• How to build brand engagement and foster community development
• Ways to build brand involvement?
• Measuring social influence? What is the value of a social conversation?

Digital strategies in social media to power global initiatives

• Building brand loyalty via online social networking
• Examining the benefits of setting up your own social network
• How connecting runners around the world has increased brand loyalty
• Combining new tools and technologies with social networking and using this to gather detailed user information

The power of niche Social Networking sites – can they compete?

• Enhancing communications by having a common activity or hobby
• Challenges of monetizing niche social networking sites
• Are users likely to join these sites as well as more mainstream sites such as Facebook and MySpace?

Monetizing social games & virtual currency

• What is the market for virtual goods and services?
• Challenges of monetizing games – delivering revenues from virtual currency

Networking follows the event, which a great way to share thoughts and make new contacts.

For more information including details of a fantastic speaker line-up, go to http://www.digitalmediasummit2010.com

Related posts:

1. Social Media in Business Conference – 21st May 2010
2. 2010 Social Media Marketing Industry Report
3. Social media in recruitment: the Unconference – 18th February 2010
4. Social media ROI – reality or fantasy?
5. UK marketing jobs advertiser takes social media global
6. Why social media networking campaigns fail
7. Only Marketing Jobs hires social media manager
8. How social media is teaching us to live like ants and why LinkedIn is the Queen…
9. Opportunities & Threats: How Senior Marketers See The Future Of Social Media
10. How marketers are teaching us to recruit via social media