Staying ahead of the game defines an excellent marketer from a good one. But keeping up with an ever-changing industry is tricky.
Whether you’re a recent graduate or seasoned-pro these carefully selected independent UK marketing blogs will provide you with news, views and opinions pertinent to marketing, PR, comms, advertising, digital, social media, brand and technology.
Check these blogs out, have a read, subscribe and feel content that you’ll not miss out on marketing news again. Until tomorrow!
Marketing Clout editor, Will Corey, takes enormous pride in stitching together this wonderfully tumultuous tapestry of random postings, managing to capture the essence of the complete marketing mix through well-penned-pieces, videos and pod-casts.
Communications professional, Paul Sutton, sees today’s consumer as inhabiting a number of virtual tribes. Through some exceptional observations Paul conveys thoughts aimed to penetrate the ‘artificial firewalls’ erected by us, the ‘clans’. It’s cracking stuff. So boogie.
140Char is a collaborative blog dedicated to the growing trend of micro-blogging. Former journalist, Daniel Thornton, produces regular and consistently compelling pieces on trending topics important to any social-mogul – or novice, for that matter.
Gemma Went, comms director of integrated agency, Red Cube Marketing, is the orchestrator behind this corporate spin-off and makes the cut due to Gemma’s commitment to social engagement – the essence of blogging. Follow for news on marketing, social media, pr, design, architecture and creative.
Gary Bembridge offers his forthright opinion on the world of marketing, advertising and PR. A recent post entitled: “Interaction. Transaction. Research. Entertainment” could easily be a metaphor for the blog itself. Very good podcast output.
Wonderfully entwined consumer and corporate observations from James Cherkoff transcend a variety of marketing inclusions: brand, advertising, social media – and more besides. In 2007 James was named a Thought-Leader in Research Magazine’s ’50 To Watch’. And he hasn’t lost his touch.
Strategic planner, Gemma Teed, muses that “blogging seems to me to be a great way of sharing (random) thoughts and ideas among like-minded [advertising] people and making new and interesting connections.” If advertising’s your thing, Gemma will be the friend you never knew you had.
What started as a blog specific to the marketing jobs industry has evolved to span marketing, PR & comms, advertising, social media, marketing & networking events and all-round career advice for marketing professionals. Essential reading for UK marketers and a great resource for recruiters. Search & apply for jobs whilst delving into the marketing community – on and offline. Simon Lewis writes unique & engaging content.
Keep up-to-date with the latest and greatest digital and traditional marketing and advertising from around the globe. Leon McComish gets smart with videos and produces exactly what it says on the tin. Nice.
According to its bio, Blogstorm is the UK’s most popular search engine optimisation & online marketing blog. Written by director of search, Patrick Altoft, Blogstorm is analytical authority on mainstream internet news and strategy. Most posts have multiple tweets, which is a measure of the popularity.
Blogger Neil Perkin says: “Only Dead Fish is where I blog about stuff I find interesting. So this is an advertising blog. And a planning blog. And a digital marketing blog. And often a communications blog. And sometimes a media blog. Or a social media blog. And the odd bit of design. And culture.” So there you have it.
Yep, this is a niche one and the Clarke Duncan’s writing pretty much reflects the random inclusion of his blog. But when you are introduced to observational pieces like “Jason Manford Could Be An Affiliate” you’ll understand the inclusion. Indeed, Mr Manford would appreciate the musings.
Nick’s blog (surname not required, surely!) looks as though someone has collected a pot full of paint, tipped it down a cannon, lit the fuse and fled – leaving the reader with a graffiti wall of blogging art. It’s rough, raw and ragged but that’s it’s draw.
Ste Davies (formally PRBlogger)
Stephen Davies is a self-proclaimed ‘gun-for-hire’ online communications consultant. PR is Steve’s thing and his posts certainly shoot from the hip. Lively, informative and engaging, the articles are supported by superb presentations including: ‘WTF is Twitter’ and ‘PR in the Digital Age’.
Neville Hobson is a communicator, blogger and podcaster; one of the leading European early adopters and influencers in social media business comms. Newville’s work is, well, straight, but in the often abstract world of blogging, this isn’t a bad thing. If you’re looking for integrated marketing info that’s rich in content, this might just be your hang-out.
Want to know [more] about digital acquisition strategy (SEO), (PPC), online display advertising, aggregators…that sort of thing? Yes? Then Gary Robinson’s blog could just be your gig. The layout and content of the blog probably reflects Gary’s style: cool, consistent, concise. A very nice read indeed.
*These blogs have been chosen for their content, regular output and relevance to the UK marketing community. They are independent blogs and are presented here in no particular order.
Simon Lewis | Editor | Only Marketing Jobs